0704-883-0675     |      dataprojectng@gmail.com

INVESTIGATION OF MARKETING STRATEGIES AND ITS SIGNIFICANCE ON THE PERFORMANCE OF SMALL SCALE AND MEDIUM ENTERPRISE IN LAGOS STATE, NIGERIA.

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

The study investigates of marketing strategies and its significance on the performance of  small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses. The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.





Related Project Materials

The Effectiveness of Print Media Coverage of Labor Union Activities: A Study of Kaduna North Local Government, Kaduna State

Chapter One: Introduction

1.1 Background of the Study

Labor unions play a critical role in advocating for workers’ rights...

Read more
FIRM AGE AND PROFITABILITY: EVIDENCE FROM NIGERIA

Abstract

This study sought to investigate firm Age and Profitability: Evidence from Nigeria. The main objective of this study is to deter...

Read more
An evaluation of the role of cost control in enhancing operational performance: A study of Dangote Group

Background of the Study
Cost control is a critical component of operational efficiency, as it helps organizations optimize...

Read more
ECONOMIC ANALYSIS OF PINEAPPLE PRODUCTION

Background to the Study

Nigeri...

Read more
Public Relations and the Advancement of Cooperative Societies in Rural Areas: A Case Study of Jalingo LGA, Taraba State

Chapter One: Introduction

1.1 Background of the Study
Cooperative societies play a pivotal rol...

Read more
EFFECT OF E-BANKING ON ORGANIZATIONAL PRODUCTIVITY

ABSTRACT

The purpose of the study is to investigate the effects of electronic banking on organizational performance at case study of Dang...

Read more
An Investigation of Voter Turnout and Local Governance Performance in Bauchi Local Government Area, Bauchi State

Chapter One: Introduction

1.1 Background of the Study

Voter...

Read more
PERCEIVED HEALTH BENEFITS AND UTILIZATION OF MORINGA TREE PRODUCTS (Moringa oleifera) AMONG RURAL HOUSEHOLDS OF NASARAWA STATE, NIGERIA

ABSTRACT

The study assessed the perceived health benefits and utilization of Moringa tree products Moringa oleifera among rural household...

Read more
The effect of geopolitical considerations on smallholder farming in Kaiama Local Government Area, Kwara State

Background of the Study
Smallholder farming plays a pivotal role in the agricultural sector of Nigeria, providing employment and food securi...

Read more
EFFECT OF SMALL-SCALE INDUSTRIES ON THE NIGERIA ECONOMY

ABSTRACT

Many economists developed and developing have come to realize the value of small scale industries, they are see...

Read more
Share this page with your friends




whatsapp