ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses. The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
ABSTRACT
The study cover a view and a detailed explanation of the modification require...
ABSTRACT
This research work studied the relationship between student’s gender and academic achievement in Computer Science in Onich...
Abstract
The researcher aim at knowing the detail of office information an communication system &...
ABSTRACT
This study assessed the effects of jogging on selected risk factors and biomarkers of cardiometabolic syndrome (CMS) of adolesce...
The main concern in education sector is how teaching methods affect students’ performance. This study examined teaching...
ABSTRACT
The child abuse menace is as old as the birth of the first child, until very recently child maltreatment has ne...
Abstract
This study was carried out to identify senior secondary school girls’ mentors and role m...
ABSTRACT
The fast growing trend of modernization and urbanization in regions around the worldhas its shares of dire consequences, which i...
Background of the Study
Automated Teller Machines (ATM) are devices used by bank customers to process account transactio...
ABSTRACT
This study was conducted to analyse the value of accounting information system in organization. Specifically, t...