ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses. The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
Abstract: The Impact of Technology on Forensic Accounting Practices
This research explores the impact of technology on forensic accountin...
ABSTRACT
The study centers on the problems militating against effective teaching and learning of Accounting education in...
ABSTRACT
Although there are abundant natural resources in the world; however, the soil is one of the most valuable amongst all. Consequen...
ABSTRACT
The control of voltage level has been identified as one of the most important operational
needs for...
Abstract: This research explores strategies for improving parental involvement in vocationa...
ABSTRACT
This research work attempts to assess the impact of Local Government on rural development...
ABSTRACT
One of the major problems facing the country is pavement failure. It is the concern of the Institute of Managem...
ABSTRACT
Excessive alcohol consumpt...
ABSTRACT
Energy is one commodity on which provision of goods and services depend. Its availability and consumption rate is an economic in...
ABSTRACT
Child deprivation and how it can be reduced is a trending issue both at the global and national level especially in this 21st ce...